A LITTLE EDUCATION NEVER HURT
Up until the 1980’s most movie posters and other were printed in very limited quantities. Different sizes were offered depending on the needs of the studio or theatres. American Theatres actually rented them from the Studio and were printed by the N.S.S ( National Screen Service). All of them were not meant to be saved. Most arrived at the theater folded from the studio supplier. They were considered a disposable form of advertising and after their initial use were supposed to be returned to the studio, supplier or destroyed.
One Sheet Movie Poster.
The most common and MOST COLLECTIBLE type of American movie poster. Nearly all one sheets printed before 1985 measure a full 27″ x 41″ inches and were folded. Most recent one sheets are approximately 27″x 40″ inches. Please be aware that sizes can vary quite a bit some times and do not have to measure exactly 27″x 40″ or exactly 27″x 41″. One sheets are usually folded with one vertical and three horizontal creases. Some were Tri Folded with just the three horizontal creases. Still used in theatres today, but most “New” movie posters are issued rolled.
IT IS RARE TO FIND A REAL THEATER ISSUED 27″X41″ POSTER BEFORE 1986 IN ROLLED CONDITION, MOST IF NOT ALL WERE FOLDED.